An organization composed of business women whose object is the uplift of the photographic profession through the exchange of ideas along business lines, and helpful through the exchange of ideas along artistic lines.At the Indianapolis Convention the business side of photography will predominate with the Federation.

"Photography as a Force in the Business World."

Have you ever thought of just how important a place your profession holds in this busy world?

Have you ever thought what the camera and the photographer mean to the advertiser, the manufacturer, the illustrator, and even the law, itself, which oft-times must have the services of

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MISS NANNIE C. LOVE

Lecturer for Women's Federation the photographer to help adjust a stubbornly contested case?

This subject will be handled by Miss Nannie C. Love, of Indianapolis, a woman of strong personality and a forceful speaker. No one can afford to miss hearing this talk. It will give you a broader conception of your profession and its relation to the business world.

Maybelle D. Goodlander, Pres., The Women's Federation.

Remember the dates, July 19th to 24th.

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ARTURA PRINT FROM SEED PLATE NEGATIVE

By Clifford Norton Cleveland, Ohio

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RO. C. TRIMMER • The new R. O. C. Trimmer is built on lines very similar to the new Eastman Metal Trimmer but is much lighter, having a wooden bed instead of one of solid metal. The bed is ruled in half inch squares which makes it very simple to square the print. A transparent trimming gauge is supplied at an additional cost of twenty-five cents.

The trimming blade is of fine quality steel, giving a clean cut edge to the print with the minimum amount of pressure. The bed rests upon a substantial metal base and all metal parts are black enameled.

The R. O. C. Trimmers offer a substantial and accurate cutting machine for small and medium sized prints at a very reasonable price.

THE PRICE

R. O. C. Trimmer No. 1, 6 inch.

$l.50

R. 0. C. Trimmer No. 2, 8 inch,

1.75

R. 0. C. Trimmer No. 3,10 inch,

2.00

Transparent Trimming Gauge for either of the above trimmers.

25

OUR ILLUSTRATIONS

It is the usual order of things for a studio photographer to take up home portraiture when he realizes he can enlarge his business and increase the number of customers by so doing, but once in a while the order is reversed.

Such has been the case with Clifford Norton of Cleveland. Mr. Norton has been a home portrait photographer for the last eight years, but has established himself in a residence studio to be in a position to further increase his business.

Home portraiture does not appeal to everyone, and there are instances where it is more practical to make portraits in the studio, but we are informed that Mr. Norton still makes seventy-five per cent, of his work in the homes of his patrons.

Just as Mr. Norton has seen the need of a studio to complete his facilities for handling everything in the line of portraiture, so will the thoughtful and far-sighted studio worker see the opportunities for increasing his business by taking advantage of the demand for home portraits.

But whatever your work may be, Mr. Norton's rule of "quality all the way through" will have much to do with your success. His experience has led him to use Seed plates and Artura paper exclusively, and we regret to say the half-tone process which we are obliged to use for our illustrations cannot do his work full justice.

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ARTURA PRINT FROM SEED PLATE NEGATIVE

By Clifford Norton Cleveland, Ohio

A BOOST FOR COMMERCIAL PHOTOGRAPHY NEW BAGGAGE RULE ENFORCED BY CARRIERS

A rule under which all interstate travelers are required to declare the value of their baggage has been put into effect by virtually all the important railroad lines. This rule was formulated to enable the railroads to comply with the new Cummins' amendment to the interstate commerce act which holds the railroads liable for damage to all shipments including baggage.

You naturally say, how is this a boost for commercial photography, and even if it is, how does it affect me, a portrait photographer?The answer is found by further inquiry into the working of the rule established by the railroads to protect themselves under this new law.

The railroads have previously carried 150 lbs. of baggage, free of charge, but, in most cases, this has now been reduced to 100 lbs., which means that the traveling salesman cannot carry so many samples without having to pay for excess baggage.

The railroads also require a declaration of the value of baggage before it will be checked, and a charge is made for each $100 00 valuation over the first $100.00 for which they agree to be responsible without charge. This means that every man who carries over 100 lbs. of samples must not only pay an excess charge but must also pay insurance if his samples are valued at over $100.00.

The manager of that factory in your town is looking for a way to overcome this new expense item, which is going to amount to quite a little bit with each of his road men. They must show their goods to the best possible advantage - and how can they do it better than by good photographs?

Samples may be preferable - but even samples become shopworn. Why not suggest to Mr. Sales Manager that his men carry enough samples to show the quality of materials and depend upon first-class photographs for style, design and general appearance of the rest of the line?

You have been wondering how you might get into the commercial game - here is your opportunity. The sales manager you wish to approach, no doubt, buys a great many things from photographs and right now may be wondering where he can have good photographs made. But the fact that you are a photographer will not interest this man.unless you show him you can make attractive photographs that will sell his goods by showing them to better advantage than those of his competitors.If you can get enough of this business to keep your employees busy during all seasons, you can make a good profit and materially reduce your overhead expenses.