Wigmore Coliseum, Cleveland, O. - The Week of July 24th.

This will be a practical convention.

There seems to be a general demand from photographers in all sections of the country for information and suggestions showing how to make the business more successful from a financial standpoint. In response to this appeal, the Executive Board of the P. A. of A. decided to make the program of the Cleveland Convention full of business from beginning to end.

It is an acknowledged fact that the first requisite of a successful business is service. Service means satisfaction to the patron in every particular. So then we must first help the photographer to make better pictures. With this purpose in view, there will be the exhibit of pictures for which every member of the Association is not only invited but expected to send prints.

The exhibits will be judged and rated by three competent judges (selected by a postal vote of the membership). Rating cards with criticisms will be mailed to each exhibitor after the Convention.

Professor Edward Lake, Instructor of Art at the University of Illinois, will lecture on "Art Principles as Applied to Photography." Those who heard Professor Lake last year will remember that he gave a most comprehensive and instructive talk. His message this year will be even more helpful than the one he gave at Indianapolis.

Mr. L. B. Jones of the Eastman Kodak Company will talk on "Studio Advertising," dwelling particularly on the application of the broad principles of advertising, to the problem of studio publicity.

Mr. Tim Thrift of the Multi-graph Company will give us some timely suggestions in his lecture on "Direct by Mail Advertising."

Mr. C. H. Claudy, the well-known writer and lecturer on subjects interesting to photographers, will use for his subject, "The Photographer as a Business Man."

Mr. Anderson Pace of the Produce Terminal Exchange, Chicago, Illinois, will talk on "Personality in Business."

The commercial photographers and all portrait workers who do commercial business, will be given special attention this year. Mr. W. H. Bass of Indianapolis, one of the most successful commercial photographers in the country, will talk on "Building a Business." This lecture is more particularly for the commercial men.

Then there will be a Query Box and symposium led by "Billy Sunday" Agler. Those who have had the pleasure of hearing Mr. Agler preside at a meeting of this kind, know it will be lively, interesting and instructive. If you are one of the timid ones who cannot talk in public you may make use of this opportunity, not only to secure information, but also to pass along ideas. If you cannot tell the story yourself, write it, and put it in the box. The Executive Board wants this feature to be one of the most instructive and helpful numbers of the program.

The formal demonstrations will be by Miss Pearl Grace Loehr of New York City and Mr. Edward H. Weston of Tropico, Cal. Miss Loehr and her work are so well known that she hardly needs an introduction. She, with her regular assistant, will show us how they make the beautiful home portraits which have made her work so popular.

Mr. Weston specializes in pictorial portraiture. While he is but a young man, his work has won honors and admiration both here and abroad. I am sure our members will be glad of the opportunity of seeing Mr. Weston's work.You have all admired the beautiful pictures of ladies and children made in the gardens and on the lawns by Mr. Clifford Norton. Mr. Norton has kindly consented to make some sittings in one of the parks of Cleveland one afternoon during the Convention. One photographer told me that he considered this one demonstration worth all it would cost him to attend the Convention.

Mr. Heiser, one of the successful commercial photographers, will give a demonstration of how he handles objects that are particularly difficult to photograph. This demonstration will be particularly instructive to the commercial men, but of interest to all.

The Thirty Sixth Annual Convention Photographers A StudioLightMagazine1916 65

FROM A SEED ORTHOCHROMATIC NEGATIVE

By C. E. Arnold Dallas, Texas

Then we are to spend just one hour each morning under the light with three or four of the best known and most successful camera men. Each man will spend 15 or 20 minutes showing some stunt that he has found helpful in his every day negative making. Their names will be announced later.

An expert background worker and colorist will be kept busy working in backgrounds on negatives and prints. This work will be done both by hand and with the air brush. The demonstration will be informal and members are expected to ask questions and learn all they can.

Receptionists will be on hand to show you how to sell pictures, how to show proofs, increase orders and how to get from every sitting you make, as large an order as it should produce.

The manufacturers and dealers have never had such facilities for making an impressive show as they have at the Coliseum. Here are 65,000 square feet of floor space, all on one floor. The entrance is directly in the center of the building, so there will be no choice of space. The manufacturers' and dealers' show will undoubtedly be the best one ever shown at a photographers' convention. This will be a splendid opportunity for you to see the newest things in photography and to purchase your supplies for fall and winter business.

The social features will not be forgotten. Among other entertainments planned, the manufacturers and dealers, who entertain us so royally each year, are going to take us to Cedar Point for a day's outing. Cedar Point, "The Atlantic City of the West," is about four hours from Cleveland by boat or one and a half hours by rail. It is proposed to take us to the Point in the morning, spend the afternoon there and return in the evening. Can you imagine a more delightful trip for a July day than this?