This section is from the "Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1910" book, by Aristo Motto. Also see Amazon: Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1910.
The Christmas season is fast approaching and the shop windows will soon be filled with seasonable suggestions. The photographer's street case should also be arranged suggestively if it is to take its place in the general appeal to the public eye for Christmas business.
Photographs are very suitable as gifts, but this fact must be emphasized in an attractive manner. The show case display should be connected with the Christmas idea in a way that will suggest the desirability of photographs as Christmas gifts.
Neatly executed signs or placards, not too large, may be used in the case with the photographs, calling attention to a certain style at a certain price, which will make an acceptable Christmas gift, and on these little notice cards or signs mention should be made of the many other styles you are exhibiting to those interested enough to step inside.
These reading notices may be decorated with real holly or holly designs, which is probably the best known emblem of the Christmas season.
The holly will attract the eye to the argument you present on the cards and the sample photographs - if good - will clinch the argument and convince the possible patron that photographs are the proper thing to add to the Christmas list.
The leather novelties for photographs made by Taprell, Loomis & Co., Chicago, will swell the Christmas profits, and a post card request to them will bring you full information in regard to these leather goods.
Now is the time to plan your Holiday Season displays and put them into effect. The studio show case should be among the Christmas displays that meet the eye of the Christmas shopper. It is not too early to attract the attention of Christmas buyers and turn their thoughts in the direction of you and your studio.
A man came in yesterday and sat the Boss wuss he goon' to do any Christmas advertising and the Boss says your a little early, ain't you? an' the man says no, I guess not, Christmas is next' month; an' the Boss says, Oh, I that you meant Christmas next' year: I've been advertising' for this Christmas for three months.
Things is getting easy for me now, every once in a while the Boss gets a order to go to some folks home an' make some pitchers, an' I user have to hustle round' an' dig up pieces of rope and string, an' a hammer an' tacks, and lug along a ole back-ground' and fuss an hour getting'it so it would stay put up, an' when I got it up the Boss would want it somewhere else, or the lady would want the pitcher taken in some other room. Gee! when I luster get back to the studio I wuss all in. Couple of months ago he boot one of them Eastman Portable Background' Carriers, an' some ground to go with it. Say they are a cinch, the hole works all fold up just' like a music rack an' you can set 'em up an' place 'em anywhere you want em in a jiffy, and the outfit looks classy too. When you have to go dubbin' round' in folks' home driving tacks and hanging up things an' fussing',
they don't think your so much.
The Boss says he can get five dollars a dozen more just' on the looks of his outfit now.
Say, ain’t that book of Ry Phillips grate stuff. The Boss got a copy an' put it on the table in the reception room. A lady sat the Boss dozenth he afraid to have that book where all his customers could see what slick work the folks in the book done, an' he says no, if all of you can see how good work can be done, it keeps me keyed up to turn out the same kind.
The Boss says, looking' over and studying' "With Other Photographers" is the next' best' thing to going' to a convention, an' that if you did go the book keeps you fleshed up.
The Boss says he's going to give me a copy to take home and study - just' watch my smoke then - I'm going' to be a real operator.
When I first came to work here, for the Boss he says to me, "Jimmie, I'm hiring' you for errand boy, an' if you ever want to be any thin' more than a errand boy you got to start by being' a first class errand boy," and he says watching' the clock for quit-tin' time don't get you nothing but a chance to quit for keeps.
The Boss says, "a job in the hand is worth too in the want column."
By R. M. Wilson Pueblo, Colo.