This section is from the "Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1911" book, by Aristo Motto. Also see Amazon: Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1911.
The field for outdoor work is unlimited and in most instances is neglected by the local photographer and left for the itinerant man who drops in at irregular intervals, stays a week or ten days and takes a hundred or so dollars out of your town. This is not true of every town to be sure, for there are some that the itinerant photographer gives a wide berth.
These are the towns where the local studios are awake to every opportunity and get this business themselves. The traveling photographer, as a rule, takes a chance and he must be a good judge of human nature to know when to take this chance. The local photographer should be in a better position to judge prospective customers for this kind of work and, as the Home Portrait idea is gradually growing, the field for all classes of outdoor work is enlarging and the wise man is taking advantage of this increased demand for pictures.
The real up-to-date studio of to-day, in towns of reasonable size, includes, in many instances, such modern equipment as the Graflex and Cirkut cameras, or at least a focal plane shutter which is readily attached to the view camera. In many instances, however, the studio cannot even boast of a first-class view camera and the dollars which should go into the local man's pocket, go to the outsider.
There is a way to prevent this and at the same time help your regular portrait business. The first step is to invest in a first-class view camera. The second is to go after the outdoor work yourself. Make it your business to know what is going on outside your studio as well as inside and don't grumble when you are asked to make a group, a view or a home portrait. Do it willingly and do it well and you may soon have enough outside work to at least pay the running expenses of the studio. Anything of unusual interest is worth photographing for the advertisement it gives you.
Secure a place where you can exhibit interesting pictures other than your portrait work and show new pictures once or twice each week. The writer knows of one photographer whose studio he had occasion to pass every day for a couple of years and there was one glass case that contained a new picture or enlargement every Saturday, and many times was changed in the middle of the week.
People went out of their way to see that show case because it always contained something interesting and new. Many of the pictures were salable and many were not, but the display created a desire for good pictures and linked his name to all things photographic in that town. It is safe to say that when pictures were wanted, he was most always the man thought of and sent for. It was an inexpensive and effective way of advertising and you can do the same thing.
Seed Plate By Rudolph Duhrkoop Berlin, Germany.
You will enjoy the little outdoor trips, you will get better acquainted with your townspeople and you will get the extra dollars for your work.
Select a camera that is thoroughly practical and convenient to use. The Empire State No. 2 just fills the want. It has features designed to meet every condition which may arise, so that the most particular photographer can wish for no convenience or adjustment which it does not possess. And these features are no mere talking points, but carefully thought out and distinctive advantages which the photographer who has considerable use for a view camera will be quick to appreciate.
The sliding tripod block may be rigidly clamped at any point of the front extension and allows the center of weight of the camera to rest directly above the tripod when a lens of short focus is being used.
The automatic bellows support keeps the bellows in proper shape without the use of supporting hooks or rings and folds automatically when the camera is closed.
A device in the back of the camera excludes any light that might leak into the holder from unevenly inserting the slide. No need to throw the focusing cloth over the camera in withdrawing the slide.
The front and back extensions are securely locked by pushing in a key and giving it a quarter turn. No turning of long threaded screws. Back extension is further strengthened by two clamp catches which make it perfectly rigid and the front extension is fitted with a strong piano hinge.
The lens board is very large and will accommodate the heaviest lenses, making it possible to use this camera for almost any kind of work. The operating is simplified by having all operating nuts on the right hand side and locking nuts on the left. Every movement of setting up the Empire State No. 2 is quick and simple. You can have your camera ready for an exposure while the other fellow is tuning up his antiquated view box.
Mr. Rock wood, who was seventy-nine years old, was born in Troy, N.Y., and opened a studio, in New York City at Thirteenth and Broadway, in the old Roosevelt building, in the early fifties.
He photographed many celebrities in the old studio and is credited with having personally made 250,000 sittings in the course of his New York career.
Many of these sittings were of children and Mr. Rockwood's love for the youngsters made him very popular with them.
The profession will mourn the death of this genial and well known figure in photographic circles.