Eastman Process Films have a number of good points other than their use for making line negatives. While they may be developed to any degree of contrast desired they do not produce contrasty results when the developer is modified as recommended in the instruction sheets.

Process Films are excellent for making positives, the fact that they work quite slowly being a decided advantage. If you are not accustomed to making positives of negatives that are quite valuable you are overlooking the best form of insurance you can possibly have.

You may have negatives that could not be duplicated - negatives that are a constant source of revenue, and yet to the insurance company they have no greater value than the negatives from which you never expect to receive another order.

With a set of good positives safely filed away you are insured against fire, breakage or any other damage, for you can reproduce your negatives at will.

But your positives should not be stored in the studio. Don't put all your eggs in one basket. A Process Film is about one-sixth the thickness of an ordinary plate, so a hundred film positives may readily be stored in your home in the space that would be occupied by fifteen or twenty glass plates.

Process Film Advantages StudioLightMagazine1916 108

SEED PLATE NEGATIVE, ARTURA PRINT

By H. C. Watton Oklahoma City, Okla.

Your very best insurance is to use film for your original negatives as more negatives are damaged by breakage than by any other one cause. But even if this is done you may have valuable negatives that were made before you began using film. Breaking one of these might entail a loss that would be greater than the expense and trouble of making a large number of positives.

Process Film has the finest grained emulsion of any plate or film made and for this reason is especially suited for negatives from which enlargements are to be made. The size of enlargement which may be made without objectionable grain is almost unlimited. Of course, the emulsion of Process Film is not rapid enough to be practical for portraiture, but it may be used to good advantage where exposures do not need to be instantaneous and especially when the negative is made with the idea of using it for making enlargements.

The fine grain of the Process Film is also an advantage in making copies, most of which are enlarged to a considerable extent. While the grain of the paper on which the original print was made can only be overcome by careful lighting of the copy, emulsion grain is practically eliminated by the use of the Process Film, and if contrast is necessary, any degree may be secured by the simple modification of the developer.

Get acquainted with the products that are best suited for any special line of work and you can improve that work to such an extent that it will increase in volume and profit proportionately.

Our Illustrations

Our illustrations are from an excellent lot of Artura prints made by Harry C. Watton of Oklahoma City, Okla.

While Mr. Watton is a comparatively young man, he has had a great deal of photographic experience, having operated a studio for twelve years in Wisconsin and for ten years in Oklahoma City. It was a small town ten years ago, but Mr. Watton decided to stay five years and take a chance on its development.

At the end of the five years, with a population of 65,000, the city had made good with Mr. Watton, as he had made good with its people. A new modern studio in one of the finest business blocks was the result. And in this studio another five years of successful business has almost been completed.

Mr. Watton has been very prominent in Oklahoma convention circles, is a good advertiser and business man and is generally recognized as one of the live wires of the profession. If he could be said to have a hobby, it is to produce better photographs that will warrant higher prices.

Our Illustrations StudioLightMagazine1916 110

SEED PLATE NEGATIVE, ARTURA PRINT

By H. C. Watton Oklahoma City, Okla.

He attributes his success to the fact that he never has sales or cut prices, uses the best materials he can buy, regardless of cost, and is constantly striving to better his work.

Mr. Watton does all his own negative making, uses Seed Plates exclusively, summer and winter, and Artura for his highest grade work.

One of Mr. Watton's best advertising slogans is "The name Watton on your photograph means as much to you as the word Sterling on your silver," and the constant effort to live up to that bit of advertising slogan will keep any conscientious workman keyed up to the best that is in him.

SEED PLATES

Have the long scale of gradation, the fineness of grain, the softness and delicacy necessary to produce your most perfect lighting with accuracy.

It's a Seed Plate you need.