This section is from the book "Scouting For Rural Boys. A Manual For Leaders", by Boy scouts of America. See also: Outdoor Adventure Manual: Essential Scouting Skills for the Great Outdoors.
Office, as service station, headquarters, clearing house and planning center.
Scout Executive and Office Staff to administer the activities, stimulate extension, conduct the training and give technical counsel on the Program as needed. By the various communities in the area council, this necessitates transportation.
Camping Facilities, so that Scouts may experience the outdoor training called for by the Program.
Literature and Helps to show men how to run their Scouting jobs.
Badges and Insignia through these are frequently sold on a cost and handling basis, subject to recall for cause as provided in Art. VII, Sec. 1, of the Constitution and By-Laws under Federal Charter.
Meeting Places for an average of 65 units per council including maintenance and operation.
Services of 600 Men serving in various capacities in the units or the council itself.
Publicity through the Press, the pulpit, the radio and from person to person.
Civic Service offered free, an average of over two thousand boys per council in 1935 were rendering free civic service to the Council and the Community, in addition to readiness for emergency service.
Troop Equipment and Uniforms, these are not provided by the Local Councils-the Troops and the boys provide their own equipment and uniforms, which boys are encouraged to earn. Leaders buy their own.
COUNTRY BOYS' GARDEN-WASHINGTON
Experience has shown clearly that it is wise to have all the district campaigns of the council operating at one time, proceeding as one unified effort, providing this is best time or season for farmers in rural sections.
The individual district then reaps the benefit of the whole mass effort of the council.
I. The Area Council Finance Committee Organizes a Campaign Executive Committee, including two or more leading men from each district, number based on size of district.
II. The Area Council Campaign Executive Committee prepares a Campaign Budget-selects a Campaign
Chairman and Chairmen of Prospect Lists, Publicity, Audit, Initial Gifts, General Solicitations, Meetings and Victory Dinner-which Chairmen in turn select their own District Chairmen for each district.
III. District Campaign Organization.
1. District Finance Committee, representing all sections of the district.
2. District Campaign Chairman.
3. District Chairman of Prospect Lists.
4. District Chairman of Publicity.
5. District Chairman of Initial Gifts.
6. District Chairman of General Solicitation.
7. District Chairman of Meetings.
8. District Chairman of Audit.
Each of these District Chairmen has a two-way responsibility-one, planning, as a member of the Council Committee of the same name-the other, to mobilize his own District Committee members as needed to do their job.
IV. Preliminary and other Meetings.
Enough preliminary meetings must be held six to eight weeks ahead to sell the ideas, and effect the organization. This means both area council and district meetings covering preliminary, initial gifts meeting, general solicitations meeting, daily check-up meetings, victory dinner meeting. Whether the district shall hold a district victory dinner will depend on the distances and populations involved.
V. District Chairman of Prospect Lists.
In accordance with the area council plan for building prospect lists, the District Committee should take the lists of previous campaigns, analyze their own district resources of givers, and prepare the individual cards in duplicate-one set being retained as the master list.
These cards should be checked carefully for duplication and correct addresses. They should then be studied and evaluated. Some successful farmers, industrialists, bankers, businessmen and professional men, credit association men, farmers' cooperative executives are very useful in the refining of the list of prospects. A small carefully developed master list is much more useful than a larger list about which little is known. The list should be expanded so as to reach men and women on farms as well as in towns, and should not overlook maiden ladies and widows.
The master list should record to whom each "prospect card" has been assigned.
VI. Community Committees.
Where a district contains many rural communities, it is desirable to appoint a community Campaign Chairman to be responsible for getting the community campaign workers for prospect lists, initial gifts and general solicitations.
VII. District Publicity Chairman.
The district channels of publicity need to be carefully listed, understood, approached, utilized. Committee members should be chosen because they are writers, have rural press or radio contacts, or for similarly "useful" technical reasons.
The balanced rural character-building emphasis should be the story-the needs of the district's boys and the rural needs. Expensive literature is not essential-though attractive supporting literature is valuable. In some cases, it has been distributed in advance by town and rural Scouts making personal delivery as Scouts in uniform.
Both the rural and town sections of each district should be covered at points where rural people gather, as well as at the homes. The following media and means can be used: a. Series of news stories and editorials and cartoons in newspapers. The rural weeklies have a reading audience.
b. Donated advertising space, in other business ads.
c. Items in bulletins of farm bureaus, farmer clubs, lodges, granges, churches, theatres.
d. Speakers (both men and boys) in churches, schools, clubs, lodges, theatres, granges and farmer groups.
e. Window displays in country stores and empty store windows.
f. Posters - contests in schools - placed in stores, trading centers, court houses, cooperative creameries and elevators.
g. Endorsements by local men and other well known people.
i. Personal letters to prospects from prominent local men.
j. Campaign booklets and bulletins, both for prospects and for workers.
This should start two months in advance, in fact, it should be an all-year effort of cultivation and education.
COMBINE AT WORK-OREGON WHEAT FIELD
VIII. District Initial Gifts Chairman
Keeping in step with the plans of the whole council, other districts and their Initial Gifts Committees, the chairman for the district is to get the necessary initial "gifts" workers to call upon those regarded as promising initial givers. To do a thorough job in the average district, five to ten prospect cards should be assigned to each man, five to farm areas and ten in town or city. Where prospects are widely scattered in open country, the number of prospects should be suited to the available time of the solicitors.