This section is from the "Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1910" book, by Aristo Motto. Also see Amazon: Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1910.
Dear Mr. Editor:
You are wondering what kind of a row I'm going to start next? None at all. This is a dove of peace letter of congratulation on your acquisition of Artura. You folks needed each other and we photographers need both of you. No, no; I haven't turned D. O. P. man. I have expressed admiration of your Ne-pera Sepias and used 'em. And well, perhaps I did let Artura Iris help out on the Christmas rush and people did like the prints - but! But I'll admit just this much: If I do flop from collodion it will be to Artura Iris. Guess that's something of an admission from such an old fire eater - make the most of it.
This is a dove of peace letter and I congratulate you on getting the only real thing in a professional D. O. paper and I congratulate the photographers that they can now get it through the Eastman channels - for that means better service.
This is a dove of peace letter and there is no anger to be expressed in it. I am sorry for some people, that's all - sorry for people who have for so long a time been making papers and plates and films "just as good as" the various products put out by you that they didn't wait for the ink to get dry on that check you gave the Columbus people before they began to claim that their reconstructed amateur paper (or was it merely re-labeled) was "just as good as Artura." The dove of peace is sitting on my shoulder. I am not for starting any row. I won't. But why in the name of Cyanide of Potassium do some people waste their energy in mixing trouble when they ought to be mixing emulsion? What we photographers want is the goods. The song entitled, "The Imitator's Lament" has already been run through 101 stanzas, each one just as good as the other - and no better.
This is a dove of peace letter - but some day when the dove has flown away for a little while, I'm going to say what I really think of this "just as good as" business. And when I do, I'll dare you to print it!
Yours for Peace,Stereoscope.Artura Sodas for best results on
Artura Papers packed in one and five-pound packages.
FROM AN ARISTO PLATINO PRINT By Jeannette Fleming Joplin, Mo.
Last month we reproduced in these pages several of the pictures which were awarded prizes in our 1909 Kodak Advertising Contest. The limits of this magazine, small pages and one color only, make it quite impossible for us to give a full idea of the advertising possibilities that many of these pictures present. But they do suggest the pleasures that are to be derived from Kodak, they do suggest Kodak simplicity and convenience, and they do it all in such a convincing manner that they give life and reality to an advertisement.
When we were using paintings and drawings for this work we had pictures from the very best artists in the country, among them being such people as Frederic Remington, A. B. Frost, Charles Allan Gilbert, Jessie Wilcox Smith, Edward Pen field, T. K. Hanna, Alonzo Kim-ball, and Rose Cecil O'Neill. Now that we are using photographs we propose, too, to have the very best work obtainable and that's why we offer $500 for a single negative.
A number of photographers have made good money out of us in these contests. But there is more than the mere prize list to be considered. In addition to the $2000 in prize money we buy a considerable number of pictures every year - some from prize winners and some from others who were not so fortunate, and we are always looking for more. But we are not the only ones. Thousands of advertisers the country over are after illustrations for their magazine work, catalog and booklets. They want live, virile stuff and the man who makes it can get his own price.
Our contests supply us with ten prize pictures, we buy in the course of a year twice as many more, in addition to which we frequently make pictures for ourselves when there is some special point to be covered that none of the prize or purchased pictures fit into properly.
There's a big field, for the man with ideas, in advertising illustration and there's no better way in which to get a start than to enter the Kodak Advertising Contest for 1910.