How did you come to know, what you do know, about the many wonderful things mentioned in this book?

You likely did not see them occur; you likely did not hear them described, but you most likely saw the story told on the printed page. It is probable that every fact mentioned herein has appeared in some paper or magazine. This means simply that the way people primarily get their information is through the papers and periodicals.

Some of the facts in this book are better known and more used than others because they have been better advertised. Others, just as important and just as welcome to the public, are likely to lie buried in books of reference until some one takes advantage of current literature to spread abroad the information.

Such telling, as above referred to, is nothing more nor less than advertising. The papers carry two kinds of information - one which they pay to get and call news, and the other which they are paid to print and call advertising.

Our business is connected with the latter and the advertising that we do is simply telling a great many by means of the printed page, of what a business man has to sell. It's a common sense process and it pays.

We have been selling by telling for thirty-five years. We discuss plans, select papers, prepare advertisements, secure and register service and carefully attend to all the other details of newspaper and magazine advertising in the United States.

Correspondence invited.

N. W. Ayer & Son Philadelphia

Newspaper Advertising Magazine Advertising Outdoor Advertising

Registered Trademarks And Millbrands

Owned And Used By

American

Sheet & Tin Plate

Company

Frick Building

Pittsburgh, PA.

Manufacturers Of All Varieties OF

Iron And Steel Sheets And Tin And Terne Plates

District Sales Agents

Frank Dickerson, W. J. Wetstein, I. B. Williams, John R. Scott, W. H. Eaton, R. R. Hoge, Edw. M. Sparhawk, W. T. Shannon,

Battery Park Building, Chemical Building, Mills Building, Hennen Building, The Rookery, Ainsworth Block, Equitable Building, Union Trust Building,

New York City, St. Louis, Mo. San Francisco, Cal. New Orleans, La. Chicago, Ill. Portland, Oregon. Denver, Col. Cincinnati, O.

Pierce Well Engineering & Supply Co.

136 Liberty St., New York, U. S. A.

Cable Address, "Artesianos, New York."

Manufacturers of Everything required to Drill and Complete Wells for

Water,Oil&Gas of all depths, from 25 to 5,000 feet. Sounding and Test Boring Tools for Engineers and Contractors. Core Drills for Earth and Rock.

Wood And Steel Walking-Beam Rigs, Boilers, Engines, Portable Drilling Rigs For Drilling Wells, Prospecting For Minerals And Developing Mines; Pumps, Tanks, Windmills, Pipe, Casing, Sucker-Rods, Etc.

Engineers And Contractors of Artesian Wells, Water Supply, Test Borings for Water,

Foundations, Sewers, Etc.

Examinations and Surveys. Wells Located.

Charles D. Pierce, Manager.

Member of the American Society of Mechanical Engineers.

Consulting Engineer.

Advice on all questions of Artesian Wells, Water Supply, Test Borings, Plans, Specifications and Reports.

We execute Contracts for Artesian Wells, Tubular Wells, Gang Wells and Water Supply in City or Country. Wells Shot or Torpedoed, We have Light Portable Rigs for Shallow Wells from 25 to 200 feet deep; Portable Rigs for 300 to 1,000 feet deep, and Walking Beam Rigs for Wells of largest diameter and greatest depth. Have drilled the deepest wells in New York City and vicinity, some of them over 2,000 feet deep. We supply Well Drillers and Contractors with tools of all kinds. Are the best equipped, and have the largest and most varied experience of any firm in the business. Machines and experienced men sent to any country or clime.

The " Pierce" Core Drills are the Best and Cheapest for Making

Test Borings in Earth or Hardest Rock. Can take out Solid Dry Cores as good as Diamond Drills and at one-tenth the cost. Used for Rock Drilling, Quarrying, Blast Holes, Mining, Shaft Sinking and Mineral Prospecting. Can be set up ready for work in fifteen minutes; can be taken apart and carried on pack animals or shoulders of men, the heaviest parts weighing not over sixty-five pounds.

They are Combined Earth Boring and Rock Drilling Machines; are operated by two men; can make a Test Boring in Earth 40 feet deep in one or two hours, or 100 feet in four to six hours, and have a capacity of 100 to 300 feet, or more. Miners use them in placer mining, making borings for gold, silver and other minerals, in sand and gravel formations; also in the beds of rivers. Extensively used by the United States Government Engineers in the Department of Geological Survey; at Military Posts in the United States, Puerto Rico, United States Naval Coal Stations in Liberia, Africa, the United States Arsenal at Cavite, Philippines. Twenty-four were used by the Nicaragua Canal Commission in making 2,000 Test Borings for the Nicaragua Canal; are now being used by the Isthmian Canal Commission. Also extensively used by the Cuban, Canadian, British, and other Governments. Extensively used by engineers and contractors for the construction of Tubular Wells furnishing 500 to 5,000,000 gallons of water per day, for cities, towns, and for irrigation.